SAK - Courses - BASSAM EL-ORABY

End-to-End Course Production & Website Launch

Sarah Al-Kahery – Marketing Coach

Client Sarah Al-Kahery

Project Objective: End-to-End Course Production & Website Launch

Categories: Content Creation, Course Creation, Web Design, UX Design

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Client Overview:

Sarah Al-Kahery is a renowned marketing coach with an active presence across multiple social media platforms. She offers digital courses and 1-on-1 coaching to help entrepreneurs grow their brands, master digital marketing tools, and generate revenue online.

Project Objectives:

Handle all aspects of course photography, videography, and post-production.
Build and structure a professional website using Podia.
Design the visual theme and course structure to reflect Sarah’s personal brand.
Upload, organize, and publish all course materials with seamless UX.
Support her coaching business with a scalable digital infrastructure.

My Contribution:

As the Creative Producer, Platform Architect, and Project Lead, I:

Shot all course covers and managed video production end-to-end.
Designed the full user journey and platform experience on Podia.
Led the visual branding and course identity creation.
Uploaded, structured, and published every course lesson.
Collaborated closely with Sarah while she provided content and copy.

The Strategy:

🎥 1. Full-Stack Creative Production

Conducted photography sessions for branded course covers.
Managed all videography for over 100 lessons, including:
- Lighting setups
- Studio and location configuration
- Camera operations and direction
- Led the entire post-production process:
- Video editing
- Color grading
- Graphic overlays and consistency design

2. Platform Design & Website Structuring (Podia)

Developed a clean, easy-to-navigate website on Podia.
Designed layout and user journey for two distinct academies:
- Free Academy: Entry-level trust-building courses
- Exclusive Academy: Premium, high-value paid offers

Uploaded and organized all content including:
Video embedding
Lesson sequencing
Resource management
Pricing and payment integrations

3. Content Categorization and UX Optimization

Grouped courses into user-intuitive tracks to reduce cognitive friction.
Ensured that free content acted as a conversion funnel into paid offerings.
Enhanced mobile experience for on-the-go learning.

Course Breakdown:

Free Academy (Trust Funnel)

Start Your Own Business – 27 Lessons
LinkedIn for Entrepreneurs – 5 Lessons
Branding (Part 1 & 2) – 23 Lessons total
How to Hire Smart – 6 Lessons

Exclusive Academy (Premium Offers)

Instagram Stories Mastery – 1 Lesson | $130
Boost sales, views & get a full content plan.
Personal Branding Masterclass – 4 Lessons | $280
Monetize with less than 500 followers, price your services, and build trust.
Strategic Pricing Course – 12 Lessons | $90
Arabic-based training on pricing psychology & business finance.
Instagram Reels Domination – 45 Lessons | $97
Massive content vault for mastering Reels.

Skills Demonstrated:

Category	Skills Showcased
Video Production	Videography, Lighting, Audio Setup, Post-Production
Design & Branding	Photography, Visual Identity, Graphic Styling
Platform Knowledge	Podia Setup, Course Structuring, UI/UX Optimization
Project Management	Full-cycle production ownership, client collaboration
Marketing Knowledge	Funnel creation via free vs. paid strategy
Content Ops	Asset management, content uploading, lesson sorting

Challenges & Solutions:

Challenge: Organizing 100+ lessons across 8+ courses while maintaining UX flow.
Solution: Implemented modular course navigation and lesson grouping strategy.
Challenge: Achieving cinematic-quality video content without studio resources.
Solution: Used adaptive lighting setups and custom background staging to simulate professional environments.
Challenge: Conveying premium brand presence on a simplified platform like Podia.
Solution: Focused on visual consistency, color harmony, and minimal UI friction across user journeys.

Results:

Launched a fully functional online academy with 100+ lessons across 8+ courses.
Enabled Sarah to sell high-ticket coaching offers without technical blockers.
Built a dual-path conversion funnel that starts with free content and leads to paid sign-ups.
Created a scalable infrastructure for future course expansion.

Produced a full media library of polished, brand-consistent visuals.

Key Takeaways

Creative & Technical Fusion Wins: Owning both production and platform setup ensured visual consistency and seamless delivery.
Course Experience Matters: A premium feel in visuals and structure impacts perceived value — and sales.
Lean Team, High Output: As a solo producer, I delivered studio-level output with minimal external resources.
Podia Optimization: You don’t need custom code to create a professional digital academy — platform mastery is the key.