Zaya Clinic project restructured operations by establishing dual personal brands for its practitioners under a unified corporate identity. It deployed a cross-border acquisition funnel for GCC and North African medical tourists and concluded with the handover of a fully autonomous marketing department governed by customized SOPs, a batch-filming protocol, and an integrated sales-to-marketing feedback loop.

Scaling a Women's Sports Brand from 6 to 9 Branches
Led the full marketing transformation of a women-only swimming academy—developing content, strategy, and paid ads that drove massive organic reach (500K–1M+ views), dropped CPL by 84%, and enabled geographic expansion across Egypt. Now supporting continued growth through strategic consultation and media buying.

Launched a full restaurant brand from scratch, blending Bedouin culture with premium dining. Led brand identity design, opening event management, content creation, and ad strategy — resulting in high engagement, strong brand recognition, and sustained customer acquisition.