Bassam El-Oraby
I help businesses build authority, grow revenue, and dominate their niche.
- 5 + Years of Experience
- 50+ Completed Projects
STRATEGIC GROWTH SOLUTIONS
CORE COMPETENCIES
Business Engineering & Strategic Forecasting
Applying MBA frameworks and engineering logic to build a high-conversion foundation. I perform deep-dive diagnostics on your COGS, pricing logic, and budget allocation to ensure commercial profitability before a single pound is spent on ads.
Visual Integrity & Premium Positioning
Quality is how you signal value to the customer. I provide high-end visual execution—from cinematic production to precision color grading—ensuring your brand’s external identity reflects the true premium quality of your internal foundation.
Operational Alignment & Human Capital
Marketing cannot fix a broken operation. I synchronize your marketing strategy with your internal capabilities, resolving departmental conflicts and identifying operational bottlenecks to ensure your team is ready to handle the growth we create.
Strategic Visibility & Market Share
I shift the conversation from vanity metrics to business impact. By utilizing a professional brand lexicon and data-driven targeting, I help SMEs scale their market share and brand authority without the risk of "Budget Bleeding" or chasing irrelevant viral trends.
Portfolio
Resume
Education
MBA - Arab Academy for Science, Technology and Maritime Transport
365 Data Science - Fashion Analytics with Tableau
- Acquire domain-specific knowledge for the exciting fashion industry
- Enhance your marketability by adding specialized domain expertise, making you a prime candidate for fashion analytics positions
- Boost your business acumen by mastering the subtleties of consumer-driven marketing and online retail sales in the fashion sector
- Learn key analytics techniques for the fashion industry
- Improve your Tableau proficiency by tackling complex real-world business datasets
- Take advantage of an excellent opportunity to add a unique data analysis project to your portfolio
365 Data Science - Data Literacy
- Learn key data literacy skills needed in the workplace
- Make better and faster decisions using data
- Master the language of data
- Use data to uncover valuable business insights
- Embrace a data-driven decision-making mindset
- Be confident in analysing data and communicating quantitative findings
Udacity - UX Researcher
- Understand the fundamentals of UX design, including Neilsen’s Heuristic Evaluation, quantitative and
qualitative research methodologies, and the design psychology behind designing for humans
- visual design basics: information hierarchy, UI design patterns, visual hierarchy, as well as
grid systems, typography, style guides, and basic design systems
other Keywords: User Research, Frame Design oppertunitues, Design Sprints, Usability test, Low&high Fedelity Sketch Figma.
Udacity - Product Manager Nanodegree
After completing this Nanodegree program I am able to:
• Define product strategy and KPIs based on market analysis.
• Design a user-centered prototype that adheres to engineering constraints.
• Take a product through the development process, with a focus on high quality, risk management, and
communication.
• Communicate a product roadmap that builds consensus amongst internal stakeholders and create a
comprehensive go-to-market plan.
• Build tests to enhance product features based on market data.
Udacity - Digital Marketing Nanodegree
• Develop digital marketing strategies by setting up marketing framework of business goals
market insights, customer journey, marketing channels and marketing objectives
• Plan effective content and channels that can maximize the ROI of the marketing campaigns
• Analyze audience and marketing performance along with newly emerging marketing technologies
to marketing strategies
• Create a marketing campaign using the most effective channel to achieve marketing objectives on
popular marketing platforms
CIC - Canadian International College - Bachelor's Degree in Engineering
Bachelor's degree, Electrical, Electronics and Communications Engineering
Experience
Marketing Consultant
- Providing strategic marketing consultation to businesses across industries including food manufacturing and retail.
- Leading the end-to-end production of marketing videos, from concept development to publication and performance monitoring.
- Developing tailored marketing frameworks, revenue growth strategies, and brand positioning plans for clients.
- Managing client projects remotely, overseeing internal and external resources to deliver results.
Commercial & Procurement Manager
- Strategic Hybrid Role: Key business partner at the sourcing/commercial intersection, driving top-line revenue and bottom-line profitability.
- Full-Cycle Procurement: Lead all procurement functions (RFQ/RFP, negotiations, contracts) to secure optimal price, quality, and delivery.
- Cost & Risk Management: Implement cost-reduction strategies and conduct supply chain risk assessments to ensure operational resilience.
- Supplier Relationship Management (SRM): Manage the full supplier lifecycle (vetting, onboarding, evaluation), building long-term strategic relationships.
- Growth-Oriented Strategic Sourcing: Spearhead sourcing for new product lines, technologies, and services, aligning the procurement pipeline with R&D and corporate growth.
- Commercial Bidding Support: Partner with Sales/BD by providing rapid COGS analysis and strategic pricing input for client proposals and tenders.
- Supplier-Led Innovation: Champion innovation by identifying and translating new supplier materials, technologies, and concepts into actionable R&D opportunities.
- Market Intelligence & NPD: Conduct market intelligence and competitor analysis to identify product opportunities, market gaps, and trends, contributing to the NPD pipeline.
- Strategic Partnership Development: Identify, negotiate, and develop supplier alliances (e.g., co-manufacturing, joint ventures) beyond transactional purchasing.
- Internal Process Architecture: Design and optimize internal systems, standardized workflows, and document templates to enhance enterprise-wide efficiency and scalability.
- Core Technology Management: Oversee core business technology (website, email systems) to ensure reliable daily operations.
- Cross-Functional Project Leadership: Lead special internal projects, acting as an internal consultant to solve complex operational challenges.
Branch Manager
- Direct all operational aspects including distribution operations, customer service, human resources, administration and sales
- Train employees and evaluate their performances.
- Recruiting, vetting, interviewing, and hiring new employees
- Locate areas of improvement and propose corrective actions that meet challenges and leverage growth opportunities to Stake Holders.
- Address customer and employee satisfaction issues promptly
- Adhere to high ethical standards, and comply with all regulations/applicable laws
- Conducts regular staff meetings to ensure that goals and objectives are clearly communicated with branch staff; provides guidance and leadership to enable staff to meet these goals and objectives.
- Prepare reports on sales.
- Assess local market conditions and identify current and prospective sales opportunities
- Develop forecasts, financial objectives and business plans
- Keep in line with company growth strategy
- Manage budget and allocate funds appropriately
- Supervise and manage Accounting department
- Payroll Management
- Performs other related duties as assigned
Head of Market Research
- Established and led the Market Research function, independently managing all research initiatives to support strategic marketing and business decisions.
- Transformed consumer and competitor research into actionable insights, delivering reports and presentations that directly influenced marketing strategy.
- Designed and executed end-to-end survey research to uncover customer preferences and validate strategic assumptions.
- Conducted comprehensive SWOT analyses integrating both qualitative and quantitative data to guide product positioning and market entry strategies.
- Produced competitive analysis reports on pricing, sales tactics, and brand positioning, identifying opportunities for differentiation.
- Refined data collection methodologies to enhance research quality, accuracy, and strategic relevance.
- Monitored industry trends and competitive developments using advanced tools and secondary research, informing executive-level marketing planning.
Digital Marketing Specialist
- Led the entire marketing team, overseeing all operations related to content production, client campaign management, and customer relationship management to ensure the achievement of marketing objectives.
- Developed and implemented Standard Operating Procedures (SOPs) and frameworks for efficient content creation, publishing workflows, and internal processes.
- Built and maintained a comprehensive monthly social media calendar aligned with client visions, brand guidelines, and campaign goals.
- Produced and supervised the daily development of editorial content across multiple social media platforms, including educational, inspirational, and conversion-focused content.
- Ensured that all produced content accurately reflected each client’s brand identity, tone of voice, and strategic marketing objectives.
- Developed, managed, and optimized WordPress and Shopify websites for agency clients, focusing on both user experience and SEO performance.
- Executed SEO strategies and on-page optimizations to significantly enhance website traffic, search engine rankings, and lead generation.
- Maintained proactive relationships with new and existing customers through prospecting, client networking, and continuous communication to support client retention and upselling initiatives.
- Analyzed key marketing data including campaign results, conversion rates, social media engagement metrics, and website analytics to optimize marketing strategies and improve return on investment (ROI).
- Actively collaborated with internal teams and external partners to ensure high-quality deliverables and seamless execution of marketing campaigns.
Content Creator
- Created video content for agency Clients’ Social Media accounts on Facebook, Instagram, TikTok and YouTube
- Generated, edited and optimized content that builds meaningful connections and encourages community members to take action increasing client’s revenue
- Day-to-day development of editorial content on social media platforms including educational content, inspirational content and content that converts.
- Maintained a monthly social media calendar
- Collaborated with digital media team to brainstorming, and delivering new ideas, new trends and concepts for Social Media Channels
Marketing Specialist
- Developed and implemented marketing strategies and plans
- Built and maintained relationships with new and existing customers through prospecting and networking
- Assisted with the analysis of marketing data, including: campaign results, conversion rates, and online traffic in order to improve future marketing strategies and campaigns
- Lead and assisted the creative team through all content creation stages to make sure content matches our Client’s Vision and Brand guidelines
Junior Marketing Specialist
- Lead a team of 5 members working on Developing and implementing marketing plans including Strategy and content planning and Execution.
- Developed and implemented marketing strategies and plans
- Built and maintained relationships with new and existing customers through prospecting and networking
- Assisted with the analysis of marketing data, including: campaign results, conversion rates, and online traffic in order to improve future marketing strategies and campaigns
- Lead and assisted the creative team through all content creation stages to make sure content matches our Client’s Vision and Brand guidelines
Testimonials
Bassam is the person who adds value to the work and the place, he is the most ambitious person I have ever known, he always has the ability to take on more tasks and always be in charge. I wish you all the best in your career path.
