Bassam El-Oraby
I help businesses build authority, grow revenue, and dominate their niche.
- 5 + Years of Experience
- 50+ Completed Projects
What I Do
Professional Skills
Creative Direction & Videography
On-set or remote — I capture visuals that tell your story. My approach blends marketing intent with cinematic framing to ensure every frame supports your message.
Video Production & Editing
From idea to delivery — I craft story-driven videos using Premiere Pro, Final Cut, and DaVinci Resolve that spark engagement, reflect your brand identity, and move audiences to act.
Includes scripting, Videography, editing, motion transitions, and color grading.
Team Management & Creative Ops
With proven leadership experience, I’ve built and led marketing teams from scratch — structuring workflows, hiring creatives, and aligning everyone to clear KPIs.
Great for clients who want help scaling in-house capabilities or building internal systems.
Strategic Content Creation
Words that convert, not just fill space. I write, plan, and structure content across platforms — tailored to audience behavior, tone of voice, and brand vision.
Includes: social media content, ad copy, scripts, campaign storytelling.
Marketing Strategy & Consultation
I help brands rethink how they grow — through audits, data-backed insights, and scalable strategies across branding, digital channels, and paid growth.
One-time sessions or ongoing involvement.
Growth Campaigns & Paid Media
I run and optimize campaigns on Meta, Google, and TikTok, turning ad spend into measurable ROI. My focus is on performance, not just reach.
Website & Funnel Optimization
I manage and enhance websites (WordPress, Shopify) with a dual focus on user experience and conversion performance, including SEO best practices.
Portfolio
Resume
Education
MBA - Arab Academy for Science, Technology and Maritime Transport
365 Data Science - Fashion Analytics with Tableau
- Acquire domain-specific knowledge for the exciting fashion industry
- Enhance your marketability by adding specialized domain expertise, making you a prime candidate for fashion analytics positions
- Boost your business acumen by mastering the subtleties of consumer-driven marketing and online retail sales in the fashion sector
- Learn key analytics techniques for the fashion industry
- Improve your Tableau proficiency by tackling complex real-world business datasets
- Take advantage of an excellent opportunity to add a unique data analysis project to your portfolio
365 Data Science - Data Literacy
- Learn key data literacy skills needed in the workplace
- Make better and faster decisions using data
- Master the language of data
- Use data to uncover valuable business insights
- Embrace a data-driven decision-making mindset
- Be confident in analysing data and communicating quantitative findings
Udacity - UX Researcher
- Understand the fundamentals of UX design, including Neilsen’s Heuristic Evaluation, quantitative and
qualitative research methodologies, and the design psychology behind designing for humans
- visual design basics: information hierarchy, UI design patterns, visual hierarchy, as well as
grid systems, typography, style guides, and basic design systems
other Keywords: User Research, Frame Design oppertunitues, Design Sprints, Usability test, Low&high Fedelity Sketch Figma.
Udacity - Product Manager Nanodegree
After completing this Nanodegree program I am able to:
• Define product strategy and KPIs based on market analysis.
• Design a user-centered prototype that adheres to engineering constraints.
• Take a product through the development process, with a focus on high quality, risk management, and
communication.
• Communicate a product roadmap that builds consensus amongst internal stakeholders and create a
comprehensive go-to-market plan.
• Build tests to enhance product features based on market data.
Udacity - Digital Marketing Nanodegree
• Develop digital marketing strategies by setting up marketing framework of business goals
market insights, customer journey, marketing channels and marketing objectives
• Plan effective content and channels that can maximize the ROI of the marketing campaigns
• Analyze audience and marketing performance along with newly emerging marketing technologies
to marketing strategies
• Create a marketing campaign using the most effective channel to achieve marketing objectives on
popular marketing platforms
CIC - Canadian International College - Bachelor's Degree in Engineering
Bachelor's degree, Electrical, Electronics and Communications Engineering
Experience
Head of Marketing
- Establishing and structuring the entire marketing department for the group and its subsidiary companies from scratch, including building processes, documentation cycles, and operational workflows.
- Recruiting, training, and managing a high-performing internal marketing team, covering digital marketing, branding, content creation, and analytics roles.
- Developing and implementing comprehensive marketing strategies for each brand under the group, tailored to individual market segments and business objectives.
- Overseeing and evaluating external marketing agencies and freelance partners, ensuring brand alignment, KPI achievement, and budget optimization.
- Leading cross-functional collaboration with leadership teams to align marketing initiatives with company-wide strategic goals.
- Designing and monitoring the marketing budget for the group, ensuring efficient allocation and maximum ROI.
- Regularly reporting key marketing metrics, campaign results, and strategic insights to senior leadership and stakeholders.
Branch Manager
- Direct all operational aspects including distribution operations, customer service, human resources, administration and sales
- Train employees and evaluate their performances.
- Recruiting, vetting, interviewing, and hiring new employees
- Locate areas of improvement and propose corrective actions that meet challenges and leverage growth opportunities to Stake Holders.
- Address customer and employee satisfaction issues promptly
- Adhere to high ethical standards, and comply with all regulations/applicable laws
- Conducts regular staff meetings to ensure that goals and objectives are clearly communicated with branch staff; provides guidance and leadership to enable staff to meet these goals and objectives.
- Prepare reports on sales.
- Assess local market conditions and identify current and prospective sales opportunities
- Develop forecasts, financial objectives and business plans
- Keep in line with company growth strategy
- Manage budget and allocate funds appropriately
- Supervise and manage Accounting department
- Payroll Management
Market Research Analyst
- Collected and consolidated market data on consumers, competitors, and overall market landscape into actionable insights, reports, and strategic presentations.
- Designed and deployed surveys to explore customer preferences and validate business assumptions in alignment with defined marketing objectives.
- Conducted SWOT analyses and interpreted data using both traditional and digital research methodologies to ensure accurate market representation.
- Delivered competitive analyses covering pricing models, sales tactics, positioning, and market offerings across key competitors.
- Evaluated data collection frameworks and program methodologies to ensure accuracy, relevance, and alignment with campaign angles.
- Maintained up-to-date awareness of market trends, third-party research, and industry best practices to enhance marketing decision-making.Develop forecasts, financial objectives and business plans
Marketing Consultant
- Providing strategic marketing consultation to businesses across industries including food manufacturing and retail.
- Leading the end-to-end production of marketing videos, from concept development to publication and performance monitoring.
- Developing tailored marketing frameworks, revenue growth strategies, and brand positioning plans for clients.
- Managing client projects remotely, overseeing internal and external resources to deliver results.
Digital Marketing Specialist
- Led the entire marketing team, overseeing all operations related to content production, client campaign management, and customer relationship management to ensure the achievement of marketing objectives.
- Developed and implemented Standard Operating Procedures (SOPs) and frameworks for efficient content creation, publishing workflows, and internal processes.
- Built and maintained a comprehensive monthly social media calendar aligned with client visions, brand guidelines, and campaign goals.
- Produced and supervised the daily development of editorial content across multiple social media platforms, including educational, inspirational, and conversion-focused content.
- Ensured that all produced content accurately reflected each client’s brand identity, tone of voice, and strategic marketing objectives.
- Developed, managed, and optimized WordPress and Shopify websites for agency clients, focusing on both user experience and SEO performance.
- Executed SEO strategies and on-page optimizations to significantly enhance website traffic, search engine rankings, and lead generation.
- Maintained proactive relationships with new and existing customers through prospecting, client networking, and continuous communication to support client retention and upselling initiatives.
- Analyzed key marketing data including campaign results, conversion rates, social media engagement metrics, and website analytics to optimize marketing strategies and improve return on investment (ROI).
- Actively collaborated with internal teams and external partners to ensure high-quality deliverables and seamless execution of marketing campaigns.
Content Creator
- Created video content for agency Clients’ Social Media accounts on Facebook, Instagram, TikTok and YouTube
- Generated, edited and optimized content that builds meaningful connections and encourages community members to take action increasing client’s revenue
- Day-to-day development of editorial content on social media platforms including educational content, inspirational content and content that converts.
- Maintained a monthly social media calendar
- Collaborated with digital media team to brainstorming, and delivering new ideas, new trends and concepts for Social Media Channels
Marketing Specialist
- Developed and implemented marketing strategies and plans
- Built and maintained relationships with new and existing customers through prospecting and networking
- Assisted with the analysis of marketing data, including: campaign results, conversion rates, and online traffic in order to improve future marketing strategies and campaigns
- Lead and assisted the creative team through all content creation stages to make sure content matches our Client’s Vision and Brand guidelines
Junior Marketing Specialist
- Lead a team of 5 members working on Developing and implementing marketing plans including Strategy and content planning and Execution.
- Developed and implemented marketing strategies and plans
- Built and maintained relationships with new and existing customers through prospecting and networking
- Assisted with the analysis of marketing data, including: campaign results, conversion rates, and online traffic in order to improve future marketing strategies and campaigns
- Lead and assisted the creative team through all content creation stages to make sure content matches our Client’s Vision and Brand guidelines
Testimonials
Bassam is the person who adds value to the work and the place, he is the most ambitious person I have ever known, he always has the ability to take on more tasks and always be in charge. I wish you all the best in your career path.