This is

Bassam El-Oraby

aContent Marketing Expert & a Video Content Creator

Bassam El-Oraby is a talented and versatile video professional with a strong background in video marketing, color correction, color grading, and content creation. Based in Cairo, Egypt, Bassam has honed his skills to become a sought-after expert in his field.

<b>Bassam</b> El-Oraby
  • 5 + Years of Experience
  • 50+ Completed Projects
Marketing

What I Do

my Services
Marketing Consulting
Marketing Consulting

providing guidance to help you achieve your goals. I analyze your business, identify opportunities, and develop tailored strategies for growth.

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Video Content Creation
Video Content Creation

Developing compelling video content that resonates with your target audience. From short-form ads to long-form narratives, My video production services help you connect and convert

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Media Buying
Media Buying

Strategically allocate your advertising budget to maximize your reach and ROI. leveraging data-driven insights to optimize your campaigns across various channels.

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Services

Professional Skills

my Talent
Videography

"Capture Your Story." We produce high-quality video content tailored to your specific needs. From corporate events to personal narratives, our videography services ensure your story is told visually.

Video Editing

"Transform Your Footage." Our skilled editors refine your raw footage into polished, professional videos. We specialize in editing techniques that enhance your message and engage your audience.

Cinematic Coloring

"Enhance Your Visuals." Our color grading expertise elevates your videos with a cinematic aesthetic. We meticulously adjust color, contrast, and saturation to create a visually stunning experience.

Content Creation

"Engage Your Audience." We develop compelling content that resonates with your target audience. From blog posts to social media campaigns, our content creation services help you connect and convert.

Marketing Consultation

"Optimize Your Strategy." Our marketing consultants provide expert guidance to help you achieve your goals. We analyze your business, identify opportunities, and develop tailored strategies for growth.

Marketing Strategy

"Develop Your Roadmap." We create comprehensive marketing strategies that align with your business objectives. Our strategic planning process includes market research, target audience analysis, and channel optimization.

Skills

Portfolio

my Cases
Portfolio

Resume

my Story
Education
365 Data Science - Fashion Analytics with Tableau
Fashion Analytics with Tableau
2022
  • Acquire domain-specific knowledge for the exciting fashion industry
  • Enhance your marketability by adding specialized domain expertise, making you a prime candidate for fashion analytics positions 
  • Boost your business acumen by mastering the subtleties of consumer-driven marketing and online retail sales in the fashion sector
  • Learn key analytics techniques for the fashion industry
  • Improve your Tableau proficiency by tackling complex real-world business datasets
  • Take advantage of an excellent opportunity to add a unique data analysis project to your portfolio
365 Data Science - Data Literacy
Data Literacy
2022
  • Learn key data literacy skills needed in the workplace
  • Make better and faster decisions using data
  • Master the language of data
  • Use data to uncover valuable business insights
  • Embrace a data-driven decision-making mindset
  • Be confident in analysing data and communicating quantitative findings
Udacity - UX Researcher
UX Research Cross-Skilling
2021

- Understand the fundamentals of UX design, including Neilsen’s Heuristic Evaluation, quantitative and
qualitative research methodologies, and the design psychology behind designing for humans
- visual design basics: information hierarchy, UI design patterns, visual hierarchy, as well as
grid systems, typography, style guides, and basic design systems

other Keywords: User Research, Frame Design oppertunitues, Design Sprints, Usability test, Low&high Fedelity Sketch Figma.

Udacity - Product Manager Nanodegree
Product Manager Nanodegree
2021

After completing this Nanodegree program I am able to:
• Define product strategy and KPIs based on market analysis.
• Design a user-centered prototype that adheres to engineering constraints.
• Take a product through the development process, with a focus on high quality, risk management, and
communication.
• Communicate a product roadmap that builds consensus amongst internal stakeholders and create a
comprehensive go-to-market plan.
• Build tests to enhance product features based on market data.

Udacity - Digital Marketing Nanodegree
Advanced Digital Marketing Nanodegree Program
2021

• Develop digital marketing strategies by setting up marketing framework of business goals
market insights, customer journey, marketing channels and marketing objectives
• Plan effective content and channels that can maximize the ROI of the marketing campaigns
• Analyze audience and marketing performance along with newly emerging marketing technologies
to marketing strategies
• Create a marketing campaign using the most effective channel to achieve marketing objectives on
popular marketing platforms

CIC - Canadian International College - Bachelor's Degree in Engineering
Bachelor's degree in Engineering
2014 - 2019

Bachelor's degree, Electrical, Electronics and Communications Engineering

Experience
Branch Manager
Al-Hassan and Al-Hussein for Industrial and Commercial Investment - Full-Time
Jun 2023 - Present

* Direct all operational aspects including distribution operations, customer service, human resources, administration and sales
* Train employees and evaluate their performances.
* Recruiting, vetting, interviewing, and hiring new employees
* Locate areas of improvement and propose corrective actions that meet challenges and leverage growth opportunities to Stake Holders.
* Address customer and employee satisfaction issues promptly
* Adhere to high ethical standards, and comply with all regulations/applicable laws
* Conducts regular staff meetings to ensure that goals and objectives are clearly communicated with branch staff; provides guidance and leadership to enable staff to meet these goals and objectives.
* Prepare reports on sales.
* Assess local market conditions and identify current and prospective sales opportunities
* Develop forecasts, financial objectives and business plans
* Meet goals and metrics
* Keep in line with company growth strategy
* Manage budget and allocate funds appropriately
* Supervise and manage Accounting department
* Payroll Management
* Performs other related duties as assigned.

Market Research Analyst
Al-Hassan and Al-Hussein for Industrial and Commercial Investment - Full-Time Remote
Jan 2023 - May 2023

- Collect data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations
- Understand business objectives and design surveys to discover prospective customers’ preferences
- Compile and analyze statistical data using modern and traditional methods to collect it
- Perform valid and reliable market research SWOT analysis
- Interpret data, formulate reports and make recommendations
- Use online market research and catalogue findings to databases
- Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation
- Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct
- Remain fully informed on market trends, other parties researches and implement best practices

Digital Marketing Consultant
Freelance
May 2023 - Present

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Marketing Specialist
Sarah Akahery Marketing LLC - Full-Time
Jul 2022 - May 2023

- Developing SOP and Framework for Content creation and publishing workflows.
- Maintain a monthly social media calendar.
- Day-to-day development of editorial content on social media platforms, including Educational content, Inspirational content and content that converts.
- Making sure content matches our Client’s Vision and Brand guidelines
- Generate, edit, and optimize content that builds meaningful connections and encourages community members to take action increasing client’s revenue.
- Developing and maintaining WordPress and Shopify Websites for Agency Clients.
- Utilizing SEO methods to increase site traffic.
- Maintaining relationships with new and existing customers through prospecting and networking
- Assisting with the analysis of marketing data, including: campaign results, conversion rates, and online traffic in order to improve future marketing strategies and campaigns

Content Creator
Sarah Akahery Marketing LLC - Part-Time
Mar 2022 - Jul 2022

- Creating video content for agency Clients’ social media accounts on Facebook, Instagram, TikTok and YouTube.
- Generate, edit, and optimize content that builds meaningful connections and encourages community members to take action increasing client’s revenue.
- Day-to-day development of editorial content on social media platforms, including Educational content, Inspirational content and content that converts.
- Maintain a monthly social media calendar
- Collaborate with the digital media team in brainstorming, delivering new ideas, new trends and concepts on social media channels.

Marketing Specialist
Digital Tailor Advertising · Full-time
Apr 2021 - Jul 2022

My job responsibilities Include:

- Developing and implementing marketing plans.
- Undertaking competitor research and analyses.
- Conducting market research to establish customer trends and habits.
- Establishing goals and objectives in order to reach our customers through appropriate marketing channels.
- Building and maintaining relationships with new and existing customers through prospecting and networking.
- Promoting brand awareness through marketing efforts.
- Assisting with the analyses of marketing data, including campaign results, conversion rates, and online traffic in order to improve future marketing strategies and campaigns.
- Performing other duties when needed.

Junior Marketing Specialist
Al-Salam Agency · Full-time
Dec 2019 - Mar 2021

- Developing and implementing marketing plans.
- Researches and analyses a variety of marketing information, including market trends, pricing schedules, competitor offerings, product specifications, and demographic data.
- Develops new marketing strategies and campaigns based on detailed analysis of market forces.
- Works with creative teams to come up with branding ideas, advertising copy, graphic designs, and promotional materials.
- Acts as a go-to resource for up-to-date, accurate research and market information.
- Planning, implementing and monitoring the company’s Social Media strategy.

History

Testimonials

what Customers Say
Samar Mustafa Mohamed

Bassam is the person who adds value to the work and the place, he is the most ambitious person I have ever known, he always has the ability to take on more tasks and always be in charge. I wish you all the best in your career path.

Samar Mustafa Mohamed
Head of Human Capital | AUC HR Diploma | Health Coach ICF Certified | Positive Psychology Coach ICF Certified
Reviews

Contact Me

Let’s Talk About Ideas
Address
Cairo, Egypt
Freelance
Available Right Now
Email
personal@bassameloraby.com

    Contact Me